If your site looks like it was designed and built 10 years ago, you're very likely to lose customers because the initial lack of trust.
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Sadly, most of the free templates here are far from good, with the exception of lat9's bootstrap template which is an excellent starting point, but needs a lot of work to customize it and adapt it to your needs. IMO (and I know a lot of people here will disagree), a good looking site is step one. You have to scroll down past the video to get to the real stuff.I don't know your website, but you might want to look more into UX (User Experience). I also have some videos at the top of the landing page which means that they never see products when they click on a link. I do think I need to change my ad from a general "we supply X" to "buy this item". My wife does small live videos each weekend and I can clearly see the "social media" portion of our visitors in the hour after her videos post. I had no idea that 75% of our visitors are all on phones! What a great metric to see.ģ. I need to look at the landing page as it is clearly NOT keeping visitors engaged.Ģ. I have learned that I am paying for and getting clicks, but the visitors are not staying on the site.
They taken advantage of the tools provided them rather than the SEO shortcuts with the Ad - in front of them.įirst off, I had no idea how rich the dataset from Google Analytics really is. The site mentioned in this example is a Mom and Pop with one employee. With the use of Awstats as a tool to modify/repair site problems and accurate/informative product descriptions, this site is almost always number 1 on the non-ad list of any google search for a product dealing with kayak parts. Awstats lets you know whether the customer was directed to the wrong link from another website, your own, or an SE. Keeping those 404s to a minimum makes the SEs happy. Miscellaneous info and HTTP Status Codes round out the list of helpful information. It also lets you know if they came from a search engine or a link from a non-SE. At $0.02 a click, that's $350+ a month for a 29% keep rate.Īwstats also lets you know the Operating Systems and Browsers used to access your site. I'm still confused as to how an extra step getting to any e-commerce product/service can be worth any expense. BUT, unless your site is focused in one particular area, a landing page would have to be "properly setup" to make the focus of the paid click. A landing page MAY have kept 288 people there a little longer. Still, 71% of those 17,639 visitors left in less than two minutes. They averaged just over a thousand page views a day with 860+ sales at an average $68.19 per sale. One of the sites hosted by myZenCartHost had 17,639 unique visitors in May. Statistics say that a "properly setup" landing page is still only 2.3% successful in keeping someone who would otherwise leave. If I google that item and, if the link I find takes me to anything other than the item I was looking for, I'm history. As a shopper, I am generally looking for a specific item. IMHO, a landing page in ecommerce is like putting the microwave behind a locked door. I am one of those that feels a landing page is counter productive in that most of our population stands in front of a microwave and hollers, "HURRY UP!"
If your host has cPanel and is not blocking you from Awstats, most of the info needed to adjust your site for the majority of your customers is available without having to pay for clicks or having a "landing page". That generally says you are trying to take a shortcut. You hear on Shark Tank, "What's your customer acquistion cost?" Actually, they're wanting to know if you are having to spend a lot for a customer. I just think most of this can be done without spending money on SEO and clicks that result in a very small ROI. I can empathize with your desire for increasing sales and gaining/guiding customers to your products. Thank you for your time in advance.did you try this per dbltoe? Window.dataLayer = window.dataLayer || įunction gtag()
Paste your tracking tag before the closing tag on every page of your website you want to track.
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Option 2: Install a tracking tag in your website code Sign in to your website builder, web hosting service, or commerce platform and paste your tracking ID into the analytics section. Option 1: Install a tracking ID through your hosting service or commerce platform To connect Google Analytics to your website, choose 1 of the following methods that apply: Below is most recent instruction (2022) for connecting Google Analytics to the ZenCart.Ĭan you, please, explain in what file and where in the file on ZenCart is should be inserted.
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